Tuesday, 25 November 2014

Sheffield Style Show



This weekend we found some great exposure at the Sheffield Style Show.
 
We secured some press for the new year, made some useful contacts and new friends.
 
It was nice to see them worn together, as opposed to seeing them solo on one model.
 
Here are some Backstage shots that have been trending on social media.
 
 
 
The organisation.
Thanks to Steven Batten &  Emma that did most of the hard organizing.
... and my Plastic Glasses, for without them, I could not see a thing!
 
 
 
 
 
 
The purple one
 
 
The Furry one
 
 
The International one
 
 
The Devilish one
 
 
 
The Orange one
 
 
The Hopeful one
 
 
Thank you for all the wonderful Tweets trending on social media.
 
 
I'm afraid there aren't to many sneak peaks of next season yet, everything is such a give away!
I will post when I can.
 
Don't forget to become a follower and never miss an update.
Follow us on Twitter & Instagram @ HOSHELDONAHLL
Hash tag #hosh
 


 
 










 
 
 
 
 
 
 
 
 
 


Wednesday, 5 November 2014

AW15 has begun




This season is going to be a bit of a challenge.
 
I'm not going into detail.
 
This collection will push our patience and technical abilities to the limit!
...and in record time.
 
 
 
We're on a 24/7 schedule, PR in the morning, design, construction, finishing, and having to work on the side; AW15 will really be a photo finish.
 
 
 
This season sleeves are majority hand set. Sometimes sleeves on tricky patterns require a more tactile approach to be able to balance them properly.
 
 
 
The designs call for painstaking attention to detail to ensure a flawless finish, I don't make it easy, but Emma is a Wizard, and as always she makes it look so easy.
 
 
New intern. She doesn't do much, but she's cute.
 
 
 


Tuesday, 4 November 2014

Long overdue!


 
 
I am pleased to write this belated edition of the HoSH blog,
It's been a long time coming.
But we have valid excuses, trust me.
 
We've managed to secure ourselves some good press since the release of the collection in September.
 
Our first press publication was released on the 4th of November,
a 3 page spread in Profile magazine and although a local magazine the feature is lovely.
 
  
 
( The article refers to me as Andrew Sheldon, twice, just in case you felt like pointing it out, we are well aware!)
 
 
 
You can read the article in full clarity here @
 
Watch out for our upcoming press features in
 
Embroidery Magazine (Jan '15)
Selvedge Magazine (Nov '14)
A Magazine Manchester (Nov '14)
 
Hopefully more will follow, we have a couple lined up for the new year... we would love a big London press feature!
 
 
It's not over yet.
 
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